AJ Wendel

Video Examples

This collection shows the range of formats I’ve produced, directed, and edited. It includes branded storytelling, educational explainers, documentaries, advocacy work, and music-related projects, highlighting versatility across style and subject.

Brand & Storytelling

Anthem Explainer – Award-winning healthcare video. Directed and edited to simplify complex benefits messaging through clear visuals and pacing.

Atlantic Coast Pipeline Featurette – Story-driven piece highlighting landowners’ perspectives. Directed, shot, and edited on behalf of Charles Ryan Associates.

Educational & Explainer

Craftsman Tools Series – Directed how-to explainer content ensuring brand precision while keeping visuals approachable for a consumer audience.

FIXD How-To Explainers – Produced and scripted step-by-step videos to help customers use automotive tools and app integrations.

Documentary and Advocacy

Outdoor Industry Documentaries – Directed and produced a short-form documentaries in the hunting/outdoor sector, combining lifestyle and educational elements.

ACLU Featurette – Shot and produced a short video telling the story of a DACA recipient. Quick turnaround with an emphasis on emotional authenticity.

Music Videos

Produced and directed video work for A Story Told, an independent pop-rock band fronted by longtime friend and collaborator Alex Chaney.

Created live tour visuals, short-form promos, and launch content focused on driving fan engagement and strengthening the band’s brand presence.

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Experience

2024 - Present
Independent Creative
Content Strategist & Freelance Creative | August 2024 - Present
• Produced video, social, and brand content for independent clients, including touring musicians and small businesses.

• Shot and produced music videos and live tour content for independent musicians, creating promotional assets and social campaigns under fast-paced conditions.

• Developed branding and digital infrastructure for an occupational therapy reading service, preparing the business for future launch and client acquisition

• Continued professional growth through independent projects and training with tools such as Unreal Engine, Adobe Creative Suite, AI tools.
2018 - 2024
FIXD Automotive
Digital Creative Director | August 2020 - August 2024 (Reference From CEO Available)
• Helped build and scale FIXD’s in-house marketing department, starting from a two-person testing team

• Managed a five-person creative team and oversaw all content tied to $2M/month in advertising spend

• Directed and edited hundreds of performance ads, including a Video Sales Letter (VSL) that ran for 5+ years and supported 250+  iterations

• Developed creative testing frameworks and content pipelines that reduced reliance on new production

• Played a central role in team growth, strategy, campaign planning, and channel scaling
Video Content Creator | October 2018 – August 2020
• Produced original video content for the FIXD YouTube channel and app

• Created educational and brand-aligned visual assets using advanced After Effects workflows
2021
Craftsman Tools
Video Producer / Director / Editor | Oct 2021 – Dec 2021
• Delivered a 25-video explainer series for a white-labeled Craftsman Tools version of the FIXD app

• Handled all production phases independently—scripting, directing, shooting, editing, client communication

• Completed the project in under 3 months while managing full-time responsibilities at FIXD
2020 - 2022
Pale horse production
Freelance Director / Editor | Nov 2020 – Nov 2022
• Edited four short documentaries for the outdoor and hunting industry

• Managed story flow, edit pacing, and sound design tailored to enthusiast audiences
2015 - 2018
Charles Ryan Associates
Director of Photography | Jul 2016 - August 2018
• Led cinematography and post-production for agency video work across healthcare, energy, and public service clients

• Directed a $50K healthcare explainer video that went on to win Best in Show at the WV ADDY Awards

• Contributed to writing, storyboarding, and cross-functional creative projects
Video Production Specialist  | Jun 2015 - Aug 2016
• Shot and edited educational and advocacy content for healthcare, government, and natural gas clients.

• Collaborated with directors and PR teams to shape messaging and deliver polished video content.
Film Intern  | Jun 2015 - Aug 2016
• Supported professional film and commercial projects across camera, editing, and design roles